AI – DEMANDBRIGHT

Create An AI Center Of Excellence To Kickstart And Sustain Success

BlogApril 16, 2024837Views 0Likes 0Comments

(Published on Forbes.com) As with all advanced technologies, the testing and adoption of artificial intelligence (AI) has started as a bottom-up (smart people testing new technologies that will help them do their job) and top-down (smart executives recognizing game-changing potential) phenomenon. The same pattern held during the dawn of the internet 20 years ago. Generating…

AI In Marketing: The 2024 View

BlogApril 16, 2024825Views 0Likes 0Comments

After the Gen AI and ChatGPT tsunami that has taken so much of the marketing dialog in 2023, we thought it would be a good time to sort through the noise, assess where we are and set the stage for 2024. Where Are We and What Did We Achieve in 2023? Generative AI has established…

The “Programs To People” Transition In Nonprofit Marketing

BlogMay 4, 2023561Views 0Likes 0Comments

We are privileged to serve several large #nonprofits , and they are rightly focused on expanding their missions to help more of the constituents they serve. Times were when boards and leadership could invest more in traditional marketing strategies and be reasonably assured of a predictable path to mission expansion. Those times, altered by a radically changing donor…

Growth Marketing Is Marketing

BlogMay 4, 2023747Views 0Likes 0Comments

What is Growth Marketing Anyway? Simply put, the machines can now create vs providing observation…and the interesting thing is that we are entering an era where the inputs can be pretty unstructured. McKinsey & Company does a good job laying out the basic use cases in the 2 links below: https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-generative-ai https://www.mckinsey.com/capabilities/quantumblack/our-insights/generative-ai-is-here-how-tools-like-chatgpt-could-change-your-business Data Advances For 2023…

Where Are We With Generative AI For Marketing?

BlogSeptember 7, 2022538Views 0Likes 0Comments

With all of the attention focused on #chatgpt and its potential to disrupt how brands deliver marketing, it’s worth a larger discussion about where we are in the journey and where we are really headed, as I think all of us have a good understanding of #AI’s ability to perform basic tasks, particularly the endless blog posting…

What’s trending on designers’ charts this spring

UncategorizedSeptember 3, 2022296Views 0Likes 0Comments

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