Tag: web

We are privileged to serve several large #nonprofits , and they are rightly focused on expanding their missions to help more of the constituents they serve. Times were when boards and leadership could invest more in traditional marketing strategies and be reasonably assured of a predictable path to mission expansion. Those times, altered by a radically changing donor…

What is Growth Marketing Anyway? Simply put, the machines can now create vs providing observation…and the interesting thing is that we are entering an era where the inputs can be pretty unstructured. McKinsey & Company does a good job laying out the basic use cases in the 2 links below: https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-generative-ai https://www.mckinsey.com/capabilities/quantumblack/our-insights/generative-ai-is-here-how-tools-like-chatgpt-could-change-your-business Data Advances For 2023…

With all of the attention focused on #chatgpt and its potential to disrupt how brands deliver marketing, it’s worth a larger discussion about where we are in the journey and where we are really headed, as I think all of us have a good understanding of #AI’s ability to perform basic tasks, particularly the endless blog posting…