Katie Samuelson is a strategic marketing executive with over 12 years of experience driving growth and innovation for mid-stage and high-growth B2B SaaS companies.

With deep expertise in demand generation, product marketing, and revenue strategy, Katie has successfully scaled businesses, built high-performing marketing teams, and led impactful go-to-market initiatives. As a seasoned VP of Marketing, she has played a key role in doubling revenue while overseeing both sales and marketing efforts.

She spearheaded the transition to a fully inbound-driven strategy at a leading SaaS company, enhancing growth and marketing efficiency. Katie has led product launches, rebranding initiatives, and high-impact marketing campaigns across a range of high-growth environments. Now, she advises and consults companies on marketing strategy and product marketing, helping them drive revenue, optimize go-to-market execution, and scale effectively. She holds a Master’s in Business & Change Management from Northwestern University and a Bachelor’s degree in Communication from the University of Illinois.