Peter is expert in marketing strategy, analytics and change management (including process improvement, organization design) on the client side and in agency and consulting roles with US and global responsibilities. He has worked across almost all consumer marketing channels (including both B2C and B2B2C) for categories such as auto, retail, CPG, consumer durables, professional services, healthcare, financial services and home services, including experience with dealer/franchise models.

He brings both a strategic and practical, operating perspectives to the intersection of marketing, data and technology with an emphasis on how artificial intelligence can drive better outcomes and efficiency. He balances his experience in marketing with strong financial and business modeling skills to ensure there is always an ROI perspective on his projects and that there are clear KPIs to evaluate success. He has an undergraduate degree in marketing from the University of Virginia and an MBA in finance from the Wharton School at the University of Pennsylvania.