What is Growth Marketing Anyway?
Simply put, the machines can now create vs providing observation…and the interesting thing is that we are entering an era where the inputs can be pretty unstructured. McKinsey & Company does a good job laying out the basic use cases in the 2 links below:
https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-generative-ai
Data Advances For 2023
As is no surprise, #data fuels our collective ability to make decisions about #customerjourneys , next best actions, and how to manage each customer experience. Beyond the forms of classic marketing, interaction and funnel data we’re familiar with. Here are some leading edge trends to consider as you plot your #2023goals
Key Data And Analytics Trends To Watch In 2023 (forbes.com)
Big Agencies Are Focusing More On Making Things Work With Data Rather Than Introducing New Shiny Objects
Media agencies (and all agencies for that matter) still struggle with precisely articulating and managing their performance through data, so the stress on fundamentals and the foundations of data from #ces2023 are encouraging
But, With All Of The Emphasis On Data, Mindset Matters
DEMANDBRIGHT works extensively in the #notforprofit sector, and our work with management teams and boards consistently shows that creativity and the willingness to push for the breakout solutions leads to game-changing outcomes
https://www.nonprofitpro.com/post/the-power-of-an-entrepreneurial-mindset-in-the-nonprofit-sector/
